About Better Atlas
🔒 Credentials
Why You Can Trust Better Atlas Coaching
I’m a certified IFA Fitness Instructor with further certifications in progress, including Level 3 Personal Training and Precision Nutrition (PN1).
My method is backed by formal study in:
- Anatomy & physiology for exercise
- Health, safety & environment in fitness
- Client programming and gym-based instruction
- Principles of nutrition and body composition
- Energy systems, movement prep, and recovery
But more importantly—I’ve lived the transformation myself. I bring 25+ years of leadership experience, seven years of sobriety, and a total rebuild through strength, nutrition, and structure.
I work with real people—teens, parents, and professionals—who want more than a plan. They want a method that sticks. A structure they can trust.
🧭 My Story
I’m James Alcock—founder of Better Atlas Coaching, certified fitness professional, and a father of three. I’ve spent the last decade rebuilding my life from the ground up, transforming not just my body, but my habits, mindset, and mission.
After years in high-pressure leadership roles, I left behind burnout, addiction, and unhealthy cycles to become the fittest, clearest, and most disciplined version of myself. I’m now certified through the IFA as a Fitness Instructor. This isn’t just my profession—it’s my lifestyle.
Better Atlas is a method I am building based on my own lived experience. I focus on structure, habit change, strength training, whole-food nutrition, and mindset reframing. A grounded system that works in real life.